Case Studies
Real brands.
Real numbers.
Every brand below came to us with a real problem. Here's what happened when we got to work.
They were doing 35 to 40 orders a day. Decent numbers — until they weren't. Month after month, the same ceiling. More spend, same orders. The kind of plateau that makes you wonder if you've hit the limit of what's possible for your store.
They hadn't.
What happened
Their campaigns were running — but nothing was actually working together. Budget was being spent, ads were live, but the orders stayed flat. No clear signal on what was driving revenue and what was just burning cash.
75 days after Astra took over, they had a new problem: they couldn't fulfill the orders fast enough.
Demand grew faster than their warehouse could handle. They had to pause their campaigns — not because they ran out of budget, but because they ran out of product.
They restocked, scaled their supply chain — and we turned the campaigns back on. Same system, more inventory, more room to grow.
Results · 12-month period
They restocked, scaled their supply chain — and we turned the campaigns back on. Same system, more inventory, more room to grow.
I spent months convinced we'd hit the market ceiling. The hardest thing to accept was that the problem wasn't the product — it was how we were running the ads. We ended up having to pause campaigns because we ran out of stock. That's not a problem I'd ever had before.
At their peak, Compumax was doing $30K to $40K a month. Then, slowly, it started slipping. Not a crash — a slow bleed. Month after month, a little less. Until they hit $18K. Below break-even.
What happened
The instinct when revenue drops is to spend more on ads. They did. It didn't help — because the problem wasn't the budget. It was everything else.
Their campaigns had no structure. Their creative was running on fumes. And for every laptop they sold, they were spending 25 to 30 cents of every dollar just to get that customer in the door.
When you're already below break-even, that math doesn't work.
We rebuilt everything from scratch — campaigns, creative, structure. Not one thing at a time. All of it, at once. Because everything was broken at once.
Four months later, they weren't just back. They passed their previous peak and kept going.
Results · Jan → Apr 2026
Cost to acquire a customer
They passed their previous peak in month three. Month four, they kept going.
Every month it dropped a little more. I kept telling myself it'd turn around, kept putting more budget in — nothing changed. When Astra told me the problem wasn't the spend, I didn't fully believe it. Four months later we're past our best month ever.
They were already running ads. Already spending money. Already getting some sales. The problem wasn't that nothing was working — it was that they had no idea what was working or why.
What happened
Their ad account was a mess — not the visible kind, where everything's obviously broken. The quiet kind, where you're running campaigns, spending budget, and things seem to move just enough to feel like progress. But the numbers don't add up.
Events weren't tracking correctly. Products were being promoted at random with no strategy behind what to push or when. There was no structure connecting their ads to actual revenue.
They didn't need to spend more. They needed to spend smarter.
We came in, fixed the tracking, built a real campaign structure, and gave every dollar a job. The budget didn't change. The results did.
Results · 2 months
Same budget. Same products. From 270 to 675 sales a month. 2.5x the revenue. The only thing that changed was the system behind the ads.
I thought the answer was more budget. Astra looked at the account and told me the money was already there — it was just going nowhere useful. They restructured everything and our sales almost tripled. Not a single extra peso in spend.
More results
Beyond e-commerce.
Paid media works across industries — here's proof.
The situation
A 9-location medical imaging network generating $809K/month but stuck — unable to identify which locations, services, or campaigns were actually driving revenue. Budget spread evenly with no data to justify reallocation. Growth flatlined for 6+ months.
Results
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